Hispanic Market Trends
- 1/2/2010

Hispanic Market Trends
 
As our population in Texas and the U.S. changes and grows, keeping up with various population groups and their buying trends is a necessity to develop your small business. One of the largest untapped markets in Texas and the U.S. is the Hispanic market.

Here are some things you should know about this market to promote your small business:

Hispanics are connecting twice as fast as the general market, adding over a million users per year. Recent figures show 57% of Hispanics are going online through their mobile phones. The growing Hispanic middle class is super-connected: 88% of Hispanics with a household income of $50,000+ are online.  Categories such as: consumer electronics, financial services and travel are just a few that benefit by connecting with these consumers.

This group has an active online social life with 77% engaging in some kind of online socializing and 40% are part of a social network. Your business should look at utilizing social network venues (Facebook, LinkedIn, Twitter, etc.) to promote your products and services to this market that will spend money on what they really want.

The Hispanic online landscape is less crowded, giving businesses that move their brand in and engage these consumers a leading edge.  The opportunity to market to this group is not only a big and growing market, but a true opportunity for businesses to establish themselves and become resources for this growing market.